MRCA President 2026 - 2028

Dato' Liew Bin

Brilliant Merchandising Sdn Bhd

MRCA President’s Message

The Malaysian retail landscape is a dynamic, ever-evolving ecosystem. To thrive within it, businesses cannot stand alone. We need a unified voice, a shared purpose, and a foundation of mutual support.

Our vision at the Malaysia Retail Chain Association (MRCA) is absolute: we must be the true, undeniable representative voice of the retail industry in Malaysia.

This vision is anchored by a simple but powerful guiding principle: "The Home of Retailers."

A home is more than just a physical space; it is where we are heard, where we grow, and where we belong. For our current members, MRCA is that sanctuary—a place where businesses of all sizes find immense value, forge meaningful connections, and scale together. For those in the industry who have not yet joined us, consider this an open invitation to come home.

To represent our industry with true authority and credibility, we are transforming inspiration into decisive action:

• Forging Industry Unity: By expanding our membership and building strategic affiliations across the retail and F&B sectors, we are uniting a vast network of businesses to ensure we speak with one powerful, undeniable voice.
• Driving Market Influence: We are actively leading industry conversations and championing your interests through new digital platforms, revitalised publications, and deepened partnerships with key government agencies.
• Delivering Tangible Value: We are creating real-world ecosystems to fuel your business growth, powered by our new MRCA App marketplace, mutual-support initiatives, and a dedicated collaboration hub at Icon City.

The journey ahead is ambitious, but it is brimming with opportunity. Together, we can elevate MRCA into a powerful force that actively shapes the future of the retail industry in Malaysia. Let us move forward with unity, purpose, and determination.

Welcome to the Home of Retailers.